Amoura Rose Logo

Logo and branding is imperative. Everyone, no matter what language they speak or where they live in the world, can always recognize a sign. We have finally finished our logo this week, a joint collaboration project by a designer and myself. Our next project this week is to incorporate the logo into our business cards and marketing material, and have them printed along with our lotion samples in time for Christmas. In December, our team will be passing the marketing material along with the cream samples to boutiques and stores in Vancouver BC, Canada and California, US.

This logo had gone through many revisions and much thought was put into the designs leading up to this one. The Cherub and a small heart on the top of the medallion represents "Love" (l'amour, Amoura). A rose with vines and leaves represents "Rose" and also our signature line called the 'Amoura Rose' (hints of Vanilla and Rose). The Cherub's crown represents elegance and luxury, and a medallion was chosen for a monogram effect since we will be creating letters, stickers, and packaging reminiscent of the Medieval and Baroque eras.

Technologie d'Internet

Our company is more focused on growing into the online trading exchange and B2B marketplace sector rather than depending on traditional supply chains and logistics solutions. Emma is our to-go girl for any networking support, programming issues, user account management, and applications support. Emma and I firmly believe in the importance of information technology in our day-to-day operations and she is working to fully implement them into our little office space.

As internet technology continues to grow at a rapid pace, we want to web-enable our supply chains and form strong relationships with providers to adopt new technologies. Technology integration in our supply chain will increase the flow of information, from our manufacturer and suppliers to our retailers, thus increasing efficiency and cost-effectiveness.

Symbole de L'Amour

Our company's logo is still underway with different concept ideas. Our staff had been throwing together collages of artwork for weeks, disputing over a fitting symbol for the "Amoura Rose" trademark. From roses and ribbons to hearts and tiaras, we scrambled this month to come up with something that was Baroque, classic, romantic, elegant and intricately detailed. Then we received a suggestion from an outside source to incorporate the use of a Cherub.

A draft logo I am currently sketching to see how it would look if it was a Cherub on a medallion. The left piece was a quick pencil sketch, and the right one is how it looks after I have inked it.


Fiddling around with some elements......

I thought about the Cherub symbolizing love. To give a sense of elegance and luxury, I gave her a small toy crown to wear. The medallion is encased in leaves and vines, with a heart and rose. In the center, the initials "AR" will be scripted, and the company name printed in full below the medallion. When I have completed this, I will eventually pass it off to someone who can give it more life and beauty, and re-ink it in digital format.

Essence

It has been very busy on this side. We have decided on launching four categories of natural skin care: Tea, Tropical, Dessert, and Floral. Eventually, we may add a 5th category: Citrus

Instructif

An informative description of our company I am currently working on, to be printed onto the back side of pamphlets and cards.